Everyone wants to tell you they're "the Uber of something" these days. (Seriously. I put it into Google and got back results ranging from "the Uber of funerals" to "the Uber of local trucking." If I believed in emojis in blog posts, there'd be an eye-roll one here.) It's a quick and easy one-liner to describe your new business idea in a trendy way.

Preston Attebery, however, is fascinated more about what this says about the emerging on-demand economy, and less about using it for a cheap tagline for his company.